Reviews From the Experts

Mic the Vegan, YouTuber with 400K Subscribers: “Plant Powered Persuasion may well be the most comprehensive and well-backed, singular resource for vegan advocacy and strategy. The book covers every important vegan-centered topic with the best research and citations behind each claim. Emma focuses on the avenue of communication and strategy which is a much needed departure from classic vegan works.  Plant Powered Persuasion accomplished all of this while keeping a keen eye on the end goal of making change for the animals and the planet.”

John Oberg, Social Media Expert and Animal Activist with over 1 billion lifetime views: "Plant Powered Persuasion stands out as a transformative guide for anyone looking to engage in effective vegan advocacy. This book goes beyond traditional arguments and delves into the psychology of persuasion, offering practical techniques for connecting with people on a deeper level. Emma's approach is both compassionate and strategic, addressing common objections and providing robust evidence to counter them. Whether you're new to activism or a seasoned advocate, Plant Powered Persuasion equips you with the tools to inspire meaningful change and foster a more empathetic, sustainable world. It's an essential read for anyone committed to making a positive impact through their conversations and actions."

Sarah Johnson, Founder of Vegan FTA: “If you’ve ever felt frustrated not knowing the best way to convince the people in your life that they should go vegan, then this is the book for you! In Plant Powered Persuasion, Emma Schwarz has created an inspiring guide which shows us how we can shape our conversations to help bring about a vegan world. Through a blend of personal stories, robust evidence, and practical guidelines, you will learn how to engage thoughtfully in discussions about ethics, health, the environment, and the broader social impacts of veganism. Join the movement and start making a difference—one conversation at a time!”